Why do you spend $500 on a $100 driver?
How much Golf equipment really costs – why do you spend $500 on a $100 driver?
Here is an article from the Golf Digest a few years back (August 2004, “How much equipment really costs“) which breaks down the cost of golf equipment – I have copied/pasted it below for your perusal. In short, a $500 driver costs about $77 to make. Add overheads, company/shareholders profits etc and you end up at about $100. Why would you pay more than that?
– START GOLF DIGEST ARTICLE –
- $500 titanium driver: Clubhead: $55. Graphite shaft: $15. Grip: $3. Assembly: $4. Total: $77.
- $125 premium cast iron: Clubhead: $7. Shaft: $3.50. Grip: $3. Assembly: $3. Total: $16.50.*
- $170 mallet putter: Clubhead: $15. Shaft: $2. Grip: $3. Assembly: $3. Total: $23.*
- $45 box of a dozen multilayer balls: Solid core: 60 cents/dozen (5 cents/ball). Ionomer casing: 66 cents/dozen (less than 6 cents/ball). Cover: $1/dozen (just over 8 cents/ball). Packaging: $1/dozen (just over 8 cents/ball). Painting and stamping: $1/dozen (just over 8 cents/ball). Total cost: $4.26/dozen, a little less than 36 cents/ball.
- Note: Raw component costs reported by equipment-industry executives who requested anonymity. (*Add $1 to $5 for shipping to U.S.)
This obviously doesn’t include R&D costs for products – but averaging out R&D over the thousands of units sold probably adds about $10 per product meaning the rest is marketing, overheads and profit!
– END ARTICLE –
Marketing costs mean to a large extend endorsement fees to tour professionals. Case in point: Michelle Wie earned in her 2007 season less than US$10,000 in prize money, but over US$19.5 Million in endorsements (source: CNN Money). So, if you bought anything from Nike Golf during that year you generously contributed to that. If you bought any other popular brand you enriched someone else, but the point remains the same.
Golfers are made to believe that if they play with the same name brands as the popular tour players they will be able to play just like them. We all know that this doesn’t work out, but for this illusion golfers are willing to pay loads of money into the tour pro’s pockets.
What is the alternative? Look at golf clubs made from the same quality components that you expect from top US-based manufacturers that DO NOT spend your money by giving it to golf pros. Here is a good example:
Pinemeadow Golf (since 1986; Portland, OR), website: www.pinemeadowgolf.com
Check out this website before you buy any other brand. Read about the components they use. Read the customer feedback. You owe it to your wallet to at least give it a look.
Lastly, if you still have money to give away, can I bee your friend?